Happy Holidays! There are only a few hours left in the 2016 holiday shopping season as I write this. Those still doing their last minute shopping are probably thinking a little outside the normal box in order to find something good for their loved ones.

For this week's website review, I will work through a search scenario in hope to illustrate how your customers use the internet and why it's so important for you to build out your online identity much further than you might imagine. For many businesses, this is the make-or-brea...
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The Jeweler Website Advisory Group officially opened in January 2010 and built up its reputation throughout the year by providing SEO basic techniques and website advanced marketing ideas. This week, we went back to basics and will continue more of the same next week.

As alluded to yesterday, today we are going to tell you a little about long tail keywords and how you could put them to use on your site.

As you work on your website, you might think of specific words or phrases that you believe customers will search for. Unfortunately, your customers will rarely fit into the nice pigeon hole you would like to place them in. Instead, they will arrive at your site in some unusual ways.

Maybe you want to rank for "engagement rings" but your customers will flock to your website using the phrases "gold ring engagement wed...
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